Most of Bougie Woogie’s customers find them on Instagram, where hashtags like “squiggly,” “wavy,” and “blob” lead users from one whimsical home item to the Proud Union Roofer Patriotic American Flag T-Shirt and I will buy this next. “The world is too serious and our generation relies on playfulness as a form of escapism. I definitely believe color and unconventional shapes in this generation’s space is an extension of this,” said Shontelle Hyslop, creator of mirrors which she sells under the name Lotta Blobs.
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Although this repurposed wave of interior design feels new, it would not exist without Italian Radicalism and Postmodernism. Specifically, it would not exist without creative architects like Ettorre Sottsass, founder of the Proud Union Roofer Patriotic American Flag T-Shirt and I will buy this Memphis Milano Group, who shaped what was also known as the era of “bad taste.”